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Influenceʼ. This is in fact what selling is all about. It’s about using your influencing skills to help your patients and your customers get what they want and what they need.
The obvious question to ask then is: how can you influence effectively?
The changes in online technology in recent years have created many challenges for dental practice owners. Market dynamics mean that patients are no longer ‘passive agents of consumption’ but are increasingly contributing to the information provided by online service providers. If social media is used correctly, your brand can be promoted positively. However, used negatively it can be disastrous for you and your practice. This simply means your employees have to be monitored.
For most dental practices, marketing remains an ad hoc, reactionary activity where common mistakes are repeatedly made. But as the dental environment becomes ever more competitive, effective marketing will impact on your ability to differentiate your practice to attract new patients and increase your treatment uptake. So let’s take a look at what you should avoid.
In one of our recent custom software development projects for a corporate group of dental labs, we found it remarkable that they had decided to seriously limit choices for their doctors. These were not choices in the product line but rather in how cases could be submitted, how communications would be handled, and how payment could be made.
For those of us in management, when a lab employee goes on a vacation it usually creates some challenges for us or the remaining team members. We could look at the vacation as a problem or as a learning tool. Let me explain..
Database marketing is a form of direct marketing using a database of customers or potential customers to generate personalized communications to promote a product or service for marketing purposes. The method of communication can be any addressable medium, as in direct marketing. (From Wikipedia, the free encyclopedia)
Looking to improve cash flow and profitability? Then take a look at your billing
and collection systems. Most small businesses have opportunities to get paid
consistently without chasing the cash. Here are ten common mistakes you
There is a lot of confusion in the market regarding CSA (Canadian Standards
Association). Specifically, there are many misconceptions about the regulations
surrounding dental equipment.
Equipment certification is often required in sensitive industries where a failure could
have serious consequences on the health and welfare of the people or persons using that
Trade shows are an important part of the dental industry and can be an excellent
way for laboratories to network with dentists, develop existing relationships and
make new contacts. However, these events can be very expensive to attend. A
stand in itself is not cheap, and once you factor in costs such as staffing, hotels and
travel, this bill can often stretch into many thousands of pounds. So, to help you get
the most out of your investment, here are my top 10 tips to make a success of your
In the B2B marketing world things are happening, trends are shifting, tactics are
changing and the challenge for marketers is to stay ahead of the competition. In the
arena of digital marketing one thing is certain: Content marketing is challenging
traditional marketing and advertising and the way companies market their products.
What this means to businesses is that technology is changing how people access information to help them make purchasing decisions; more and more are using their smaller devices such as tablets and smartphones to do so.
We are a mobile society and most cannot access the internet with their PCs while away from home or the office. Smartphone users are on the Internet in restaurants, while waiting for their cars to get serviced, at halftime during games and basically anytime they feel like it. Research on possible purchases, follow-up on interesting ads and products all occur instantaneously while away from home. It is time to make sure your marketing does not become obsolete to the savvy smartphone and tablet user or you may lose a valuable opportunity to stand out from your competition.